About Us

From Kolhapur, the Heart of Maharashtrian Craftsmanship

Welcome to itisaaj, where traditional Maharashtrian craftsmanship meets modern accessibility. Founded by Hemant Jewellers in the heart of Kolhapur—the historic center of India's finest traditional jewelry—we've dedicated ourselves to preserving and sharing the rich heritage of Maharashtrian adornments. From the intricate Kolhapuri Saaj worn by generations of Maharashtrian brides to the delicate Thushi necklaces that grace everyday wear, each piece in our collection tells a story of cultural pride, skilled artisanship, and timeless beauty.

Our Heritage & Passion

Kolhapur has been synonymous with exquisite jewelry craftsmanship for centuries, and we are proud to carry forward this legacy. Our journey is rooted in a deep passion for preserving the traditional designs that have adorned Maharashtrian women through weddings, festivals, and cherished family moments. Every piece we create honors the artistry of our ancestors while making these cultural treasures accessible to modern families across India and beyond.

Traditional Maharashtrian Jewelry

We specialize in authentic Maharashtrian jewelry that holds deep cultural significance:

  • Kolhapuri Saaj – The iconic temple necklace that is the centerpiece of every Maharashtrian bride's jewelry collection, featuring intricate traditional motifs
  • Thushi – Delicate black beaded necklaces that are an essential part of Maharashtrian tradition
  • Peshwai Jewelry – Regal pieces inspired by the Peshwa era, perfect for weddings and special occasions
  • Mangalsutra – Sacred wedding necklaces crafted with traditional designs and modern elegance

Each piece is individually made in accordance with customer choices, allowing you to personalize your jewelry while staying true to traditional aesthetics. We use time-honored techniques including micro gold plating and forming gold to ensure authenticity and lasting beauty.

Our Quality Commitment

At itisaaj, quality is not negotiable. We are committed to delivering the finest quality products through:

  • Premium Materials – Micro gold plating and forming gold using traditional techniques
  • Skilled Craftsmanship – Every piece is crafted with attention to detail and cultural authenticity
  • Quick Dispatch – We strive for 24-hour dispatch to get your jewelry to you promptly
  • Customer Satisfaction – With numerous satisfied customers, we take your feedback very seriously and continuously improve

Who We Serve

We are honored to serve:

  • Brides and families preparing for Maharashtrian weddings
  • Festival shoppers celebrating Akshaya Tritiya, Gudi Padwa, and other auspicious occasions
  • Anyone who values traditional jewelry and cultural heritage
  • Customers across India and globally seeking authentic Maharashtrian pieces
  • Those who appreciate the artistry and meaning behind every traditional design

Our Values

Authenticity – We stay true to Maharashtrian design traditions, ensuring every piece reflects genuine cultural heritage.

Quality – From materials to craftsmanship, we never compromise on excellence.

Customer-First Approach – Your satisfaction matters deeply to us. We're available on WhatsApp at +91 9022502704 for personalized support and custom orders.

Accessibility – Making traditional jewelry accessible through secure online shopping with trusted payment options.

Cultural Preservation – Keeping traditional designs alive for modern generations while honoring the artisans who came before us.

Trust & Transparency

Your trust is precious to us. We ensure a secure and transparent shopping experience:

  • Secure payments.
  • Direct customer support on WhatsApp: +91 9022502704
  • Based in Kolhapur, Maharashtra – the epicenter of traditional jewelry craftsmanship

Join Our Journey

When you choose itisaaj, you're not just buying jewelry – you're becoming part of a tradition that spans generations. You're supporting authentic craftsmanship, preserving cultural heritage, and wearing pieces that carry meaning and beauty.

We invite you to explore our collections, discover the stories behind each design, and find the perfect piece for your special moments.

Ready to explore? Browse our collections.

From our hands to your heart – traditional Maharashtrian jewelry, crafted with pride in Kolhapur.